The activities of volunteer caregivers, which would cost billions of dollars in a care-home or hospital, significantly reduce potential pay-out costs for health insurance companies — and Bell thinks they should share in the savings. She currently has two healthcare insurers on board providing rewards during the beta stage.
To begin, caregivers download the platform onto their iPhone or android and record tasks they undertake, tagging them into categories — which include bathing, wound-care and transportation. Each of the tasks earns points which translate into items such as a Wal-Mart gift card. The platform encourages interaction between caregivers enabling the sharing of advice and undoubtedly a sense of validation for their efforts.