The GovLab Index: The Networked Public, (Updated and Expanded)

The GovLab Index: The Networked Public, (Updated and Expanded)

Please find below the latest installment in The GovLab Index series, inspired by the Harper’s Index. “The GovLab Index: The Networked Public — January 2014” provides an update on our previous The Networked Public installment, and highlights global trends in internet use, social media, and mobile networking. Previous installments include Measuring Impact with Evidence, Open Data, The Data Universe, Participation and Civic Engagement and Trust in Institutions. 

Global Overview

  • The proportion of global population who use the Internet in 2013: 38.8%, up 3 percentage points from 2012
  • Increase in average global broadband speeds from 2012 to 2013: 17%
  • Percent of internet users surveyed globally that access the internet at least once a day in 2012: 96
  • Hours spent online in 2012 each month across the globe: 35 billion
  • Country with the highest online population, as a percent of total population in 2012: United Kingdom (85%)
  • Country with the lowest online population, as a percent of total population in 2012: India (8%)
  • Trend with the highest growth rate in 2012: Location-based services (27%)
  • Years to reach 50 million users: telephone (75), radio (38), TV (13), internet (4)

Social Media

  • How many online adults in the U.S. use a social networking site of some kind: 73%
  • Those who use multiple social networking sites: 42%
  • Dominant social networking platform: Facebook, with 71% of online adults
  • Number of Facebook users in 2004, its founding year: 1 million
  • Number of monthly active users on Facebook in September 2013: 1.19 billion, an 18% increase year-over-year
  • How many Facebook users log in to the site daily: 63%
  • Instagram users who log into the service daily: 57%
  • Twitter users who are daily visitors: 46%
  • Number of photos uploaded to Facebook every minute: over 243,000, up 16% from 2012
  • How much of the global internet population is actively using Twitter every month: 21%
  • Number of tweets per minute: 350,000, up 250% from 2012
  • Fastest growing demographic on Twitter: 55-64 year age bracket, up 79% from 2012
  • Fastest growing demographic on Facebook: 45-54 year age bracket, up 46% from 2012
  • How many LinkedIn accounts are created every minute: 120, up 20% from 2012
  • The number of Google searches in 2013: 3.5 million, up 75% from 2012
  • Percent of internet users surveyed globally that use social media in 2012: 90
  • Percent of internet users surveyed globally that use social media daily: 60
  • Time spent social networking, the most popular online activity: 22%, followed by searches (21%), reading content (20%), and emails/communication (19%)
  • The average age at which a child acquires an online presence through their parents in 10 mostly Western countries: six months
  • Number of children in those countries who have a digital footprint by age 2: 81%
  • How many new American marriages between 2005-2012 began by meeting online, according to a nationally representative study: more than one-third 
  • How many of the world’s 505 leaders are on Twitter: 3/4
  • Combined Twitter followers: of 505 world leaders: 106 million
  • Combined Twitter followers of Justin Bieber, Katy Perry, and Lady Gaga: 122 million
  • How many times all Wikipedias are viewed per month: nearly 22 billion times
  • How many hits per second: more than 8,000 
  • English Wikipedia’s share of total page views: 47%
  • Number of articles in the English Wikipedia in December 2013: over 4,395,320 
  • Platform that reaches more U.S. adults between ages 18-34 than any cable network: YouTube
  • Number of unique users who visit YouTube each month: more than 1 billion
  • How many hours of video are watched on YouTube each month: over 6 billion, 50% more than 2012
  • Proportion of YouTube traffic that comes from outside the U.S.: 80%
  • Most common activity online, based on an analysis of over 10 million web users: social media
  • People on Twitter who recommend products in their tweets: 53%
  • People who trust online recommendations from people they know: 90%

Mobile and the Internet of Things

  • Number of global smartphone users in 2013: 1.5 billion
  • Number of global mobile phone users in 2013: over 5 billion
  • Percent of U.S. adults that have a cell phone in 2013: 91
  • Number of which are a smartphone: almost two thirds
  • Mobile Facebook users in March 2013: 751 million, 54% increase since 2012
  • Growth rate of global mobile traffic as a percentage of global internet traffic as of May 2013: 15%, up from .9% in 2009
  • How many smartphone owners ages 18–44 “keep their phone with them for all but two hours of their waking day”: 79%
  • Those who reach for their smartphone immediately upon waking up: 62%
  • Those who couldn’t recall a time their phone wasn’t within reach or in the same room: 1 in 4
  • Facebook users who access the service via a mobile device: 73.44%
  • Those who are “mobile only”: 189 million
  • Amount of YouTube’s global watch time that is on mobile devices: almost 40%
  • Number of objects connected globally in the “internet of things” in 2012: 8.7 billion
  • Number of connected objects so far in 2013: over 10 billion
  • Years from tablet introduction for tables to surpass desktop PC and notebook shipments: less than 3 (over 55 million global units shipped in 2013, vs. 45 million notebooks and 35 million desktop PCs)
  • Number of wearable devices estimated to have been shipped worldwide in 2011: 14 million
  • Projected number of wearable devices in 2016: between 39-171 million
  • How much of the wearable technology market is in the healthcare and medical sector in 2012: 35.1%
  • How many devices in the wearable tech market are fitness or activity trackers: 61%
  • The value of the global wearable technology market in 2012: $750 million
  • The forecasted value of the market in 2018: $5.8 billion
  • How many Americans are aware of wearable tech devices in 2013: 52%
  • Devices that have the highest level of awareness: wearable fitness trackers,
  • Level of awareness for wearable fitness trackers amongst American consumers: 1 in 3 consumers
  • Value of digital fitness category in 2013: $330 million
  • How many American consumers surveyed are aware of smart glasses: 29%
  • Smart watch awareness amongst those surveyed: 36%

Access

  • How much of the developed world has mobile broadband subscriptions in 2013: 3/4
  • How much of the developing world has broadband subscription in 2013: 1/5
  • Percent of U.S. adults that had a laptop in 2012: 57
  • How many American adults did not use the internet at home, at work, or via mobile device in 2013: one in five
  • Amount President Obama initiated spending in 2009 in an effort to expand access: $7 billion
  • Number of Americans potentially shut off from jobs, government services, health care and education, among other opportunities due to digital inequality: 60 million
  • American adults with a high-speed broadband connection at home as of May 2013: 7 out of 10
  • Americans aged 18-29 vs. 65+ with a high-speed broadband connection at home as of May 2013: 80% vs. 43
  • American adults with college education (or more) vs. adults with no high school diploma that have a high-speed broadband connection at home as of May 2013: 89% vs. 37%
  • Percent of U.S. adults with college education (or more) that use the internet in 2011: 94
  • Those with no high school diploma that used the internet in 2011: 43
  • Percent of white American households that used the internet in 2013: 67
  • Black American households that used the internet in 2013: 57
  • States with lowest internet use rates in 2013: Mississippi, Alabama and Arkansas
  • How many American households have only wireless telephones as of the second half of 2012: nearly two in five
  • States with the highest prevalence of wireless-only adults according to predictive modeling estimates: Idaho (52.3%), Mississippi (49.4%), Arkansas (49%)
  • Those with the lowest prevalence of wireless-only adults: New Jersey (19.4%), Connecticut (20.6%), Delaware (23.3%) and New York (23.5%)

Sources:

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