We Have Always Been Social


Zizi Papacharissi introducing the first issue of Social Media + Society: “I have never been a fan of the term “social media.” Not only had I not been a fan of the term but I had also expressed this distaste frequently and fervently, in public talks and in writing, academic and not. The reason why I dislike the term, as I regularly explain, is that all media are social. All media foster communication and by definition are social. This is not that groundbreaking a position anymore, although it has been my mantra ever since I started studying the social character of the Internet in the mid-1990s. In fact, it is a position held by many of our Editorial Board members who have contributed to this issue, and you will encounter variations of it as you read through this first issue.

To term some media social implies that there are other media that are perhaps anti-social, or even not social at all—asocial. It also invites comparisons between media based on how social each medium is. But each medium is social in its own unique way and invites particular social behaviors, its own form of sociality. Finally, the term identifies as social platforms that are no more, and perhaps less so, social than media not characterized by that moniker, such as the telephone.

But, whether I like it or not, “social media” has become mainstream, and I have come to terms with that. …

Social Media + Society is thus deeply committed to advancing beyond an understanding of social media that is temporally bound. …

To this end, I invited members of our Editorial Board to contribute short essays that would serve to outline the scope for Social Media + Society, in defining how we understand social media. ….The result is a magnificent set of essays presented in the democracy of alphabetical order, serving as our first issue, and a manifesto for our journal. I hope you enjoy reading them and are inspired by them as much as I have been. (More)”