Background

Knowing when and how to use crowdsourcing is hard: there are more than 40 different definitions of crowdsourcing; there is little conclusive evidence of what works and when and, even though there is an abundance of tools and examples, information is disorganized and not well-suited to help a decision-maker know what to do. Under the assumption that there is no single right way of doing crowdsourcing but, rather, engagement must be tailored to each needs and circumstances, the Advisor builds on the experience of others and attempts to help decision-makers in the public and private sectors make an informed decision about when and how to use crowdsourcing.

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